Exploring User Experience, Content and Brand Strategies for the Social Web, sponsored by Meebo

What drives users to share, connect and communicate within the social ecosystem of the web?

As designers, strategists and creative thinkers, it is our job to understand how and why people, content and brands can successfully engage with social media, and how to provide the most engaging, immersive social experiences across multiple platforms.

Through a series of interactive talks and workshops, leaders in interactive design, social graph theory and brand marketing will discuss how to tap into social media usage patterns to create compelling, participatory experiences for users, publishers and brands.

Topics that will be covered:

Content and Publisher Strategies:

• Strategies to make websites social by tapping into common usage patterns on the web?

• How can content become the "campfire" around which users gather and galvanize others' interest?

User Experience Strategies:

• What social dynamics govern social media interaction?
• What's the difference between interaction and communication?

Brand Communication Strategies:

• What does it mean to be a social brand?
• What are constraints on commercial use of social media?

EVENT SPONSORED BY:

We will be live streaming this event. By confirming your attendance you agree to being filmed or photographed as a member of the audience.